Author: Ratika
As a digital marketing professional in the ever-evolving realm of e-commerce, I’ve had the privilege of delving into various aspects of pay-per-click (PPC) advertising. Over time, I’ve come to appreciate a strategy that consistently proves its worth – bidding on branded terms. You might be wondering, why invest in branded keywords when organic listings already feature your brand? It’s a valid concern, but Google’s research has shown that paid ads can work harmoniously with organic traffic. Let’s explore why you should consider bidding on your branded terms: Still skeptical? I understand the reservations some marketers have about this strategy. My…
In today’s digital age, remarketing has become a crucial aspect of online advertising. Remarketing is a marketing strategy that involves targeting people who have previously interacted with your brand or website but have not yet made a purchase. It aims to re-engage potential customers and persuade them to return to your website and complete their purchase. One tool that can be used to execute remarketing campaigns effectively is Google Analytics. Google Analytics is a powerful web analytics tool that helps website owners and digital marketers gain insights into their website’s performance. It provides valuable data on website traffic, user behavior,…
Ad extensions are additional pieces of information that appear with your Google AdWords ads to provide more context and encourage users to take action. Ad extensions can help your ads stand out from the competition, improve your click-through rates, and increase the likelihood of conversions. In this blog, we’ll explain what ad extensions are, the types of ad extensions available, and their importance for your Google AdWords campaigns. What are Ad Extensions? Ad extensions are extra features that you can add to your Google AdWords ads to provide more information about your business, products, or services. Ad extensions can appear…
Facebook AI LLaMA (Language Learning for Mobile and Agents) was introduced by Meta yesterday as their answer their research in the field of AI and NPL and I am so excited to learn all about it. Facebook LLaMA is an open-source toolkit designed to enable developers to train and deploy machine learning models for natural language processing tasks on mobile and other resource-constrained devices. The toolkit was released by Facebook AI Research in 2019 and has since been widely used in research and industry. LLaMA includes a set of pre-trained models for a range of natural language processing tasks, including…
The holiday season, major sporting events, and other peak seasons and events present excellent opportunities for businesses to reach their target audience with Google Ads. However, to take advantage of these opportunities, it’s important to plan and execute your Google Ads campaigns strategically. In this blog, we’ll provide you with tips and strategies to help you leverage Google Ads to reach your target audience during peak seasons or events. To make the most of peak seasons or events, it’s important to start planning and creating your Google Ads campaigns early. Waiting until the last minute can limit your options and…
Earthquakes are natural disasters that can cause significant damage to life and property. Predicting and rescuing earthquakes is an essential task, but it is challenging due to the complex nature of seismic activity. Machine learning and data can aid in the prediction and rescue of earthquakes by analyzing patterns and making predictions based on past events. In this blog, we will discuss the application of machine learning and data in predicting and rescuing earthquakes, with a focus on recent earthquakes in Turkey. Machine Learning and Earthquake Prediction Machine learning is a branch of artificial intelligence that focuses on creating models…
As a business owner or marketer, you might be familiar with the concept of PPC (pay-per-click) advertising. PPC is a form of digital marketing where businesses pay a fee each time one of their ads is clicked. It’s a great way to drive traffic to your website and increase your online visibility. However, not all visitors who click on your ads will convert into customers. That’s where re-marketing comes in. Re-marketing is a technique that allows you to show targeted ads to people who have already visited your website. In this blog, we will discuss 7 steps for successful re-marketing…
Big data refers to the vast amount of data generated by individuals, organizations, and machines on a daily basis. This data is so large and complex that traditional data processing tools and technologies are not able to handle it effectively. As a result, big data has become a hot topic in the tech industry, with organizations looking for ways to turn it into actionable insights that can help them make better decisions. Despite the potential benefits of big data, there are several challenges associated with it. In this blog, we’ll explore some of the biggest challenges of big data and…
Data science is one of the fastest-growing fields in the technology industry. It involves the use of data to gain insights and make data-driven decisions in various industries, including finance, healthcare, retail, and more. With the increasing demand for data scientists, there are numerous career paths to choose from, each offering its own unique challenges and opportunities. In this blog, we’ll explore some of the most popular career paths in data science and help you determine which one is right for you. So, which career path is right for you? The answer to this question depends on your skills, interests,…
Google Ads Remarketing is a powerful tool for businesses to reach out to their target audience and convert them into customers. It’s a way to show advertisements to people who have already interacted with your business, such as visiting your website or using your mobile app. This type of advertising is highly effective because it targets people who are already familiar with your brand, making them more likely to convert into customers. However, like all things, there are certain dos and don’ts when it comes to Google Ads Remarketing that you should be aware of to make the most of…